MMM System Notes / Handover Atlas
Where does
the flow break?
Filter by the point where your team repeats work, waits or rebuilds context.
Choose a stage ↓01 / System atlas
Choose a stage.
Each article shows a common failure, one control and the next step.
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6 matching articles
Positioning · Demand · Qualification · Handover · Delivery · Measurement
A B2B growth system needs clean handoffs
Six stages show where leads, context and ownership get lost between positioning, CRM, delivery and reporting.
Every stage needs a trigger, the required information, an accountable role and confirmed acceptance.
Handover · Delivery · Measurement
CRM automation makes a bad process fail faster
Define the event, condition, action, owner, exception and signal before the CRM acts on its own.
Run the workflow with manual approval first. Automate after you know the exceptions and owners.
Handover · Delivery · Measurement
Signed work can still start badly
Sales and delivery confirm scope, acceptance, capacity, access and risks before project work begins.
Delivery confirms the promise, scope, acceptance, capacity, access and risks before project start.
Qualification · Handover · Delivery
A qualified lead can still arrive useless
Marketing and sales hand over a lead with the problem, reason, fit, next step and confirmed acceptance.
A lead handoff needs a trigger, context, receiver, acceptance time and recorded return reason.
Measurement · Positioning
A correct dashboard can be useless in Monday's meeting
Connect every B2B metric to a source, owner, cadence, threshold and defined decision.
Every core metric needs a source, owner, cadence, threshold and the decision it triggers.
Demand · Qualification · Handover
A full pipeline does not tell sales who to call first
Qualify technical B2B demand with four signals: fit, problem, reason to act and an agreed next step.
Fit, problem, reason and next step must come from real information. A score should only summarise them.
02 / Stress Test
Test your own flow.
Answer nine questions and see the result before any email prompt.
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