LinkedIn & Meta / for B2B teams and hospitality

LinkedIn and Meta
as a sales channel.

Outbound, content and campaigns with fixed scope, access and acceptance. Measured in replies, meetings and bookings, not reach.

How outbound runs

Target → List → Message → Send → Handoff

The same logic as in consulting: a reply is only worth something once someone owns it.

  1. 01
    TargetICP

    Set industry, size, role and trigger.

  2. 02
    ListSales Navigator

    Find accounts and people with a trigger.

  3. 03
    MessageOutreach

    One concrete observation per contact.

  4. 04
    SendSequence

    Send, measure, adjust the message.

  5. 05
    HandoffCRM

    Replies reach sales with context.

Services

Choose by channel.

Open a service to see scope, duration, access and acceptance.

01

Want an assessment first?Free teardown

02

Winning B2B customers?Outbound or content

03

Guests or applicants?Meta ads

01 / STARTLinkedIn TeardownYou don't know why LinkedIn brings no enquiries.InvestmentFree

We review the founder profile, company page and last ten posts, and write down what we would change first. No call, by email.

Included scope

  • Profile and company page
  • The last 10 posts
  • Three concrete changes
  • One page or a 10-minute video
Timeline
2-3 working days
Cadence
One-off, by email
Access required
Link to profile and company page
Client responsibility
One sentence on who you want to reach.
Excluded
No implementation.
Verification
Every change comes with an example from your profile.
03 / CONTENTFounder ContentThe expertise exists, but nobody sees it on LinkedIn.Investmentfrom €1,500 / month

We write posts in the founder's voice, from real projects and numbers, and check every month whether the right people respond.

Included scope

  • 8 posts per month
  • Comment plan for the target group
  • Approval before publishing
  • Monthly review
Timeline
3 months minimum
Cadence
Weekly 30-minute call or voice note
Access required
Approval flow for posts, project examples
Client responsibility
Provides raw material: projects, opinions, numbers.
Excluded
No bought reach, no engagement pods.
Verification
Profile visits, reactions from the target group and enquiries are reviewed monthly.
04 / METAMeta Ads for hospitality and local businessesGuests book through commission portals, jobs stay open.Investmentfrom €900 + €750 / month

We set up the pixel and Conversions API and build campaigns for direct bookings or job applications. We measure through to the booking or application, not the click. With MMM Suite, bookings land in your own system.

Included scope

  • Pixel and Conversions API
  • Two campaigns
  • Audiences and creatives
  • Monthly report
  • Optional: MMM Suite as booking target
Timeline
2-week setup, then monthly
Cadence
Weekly optimisation, monthly report
Access required
Meta Business Manager, website or booking flow
Client responsibility
Pays the ad budget directly to Meta and approves imagery.
Excluded
No ad budget, no guaranteed booking numbers.
Verification
Every campaign measures bookings or applications, not clicks alone.
05 / MARKET ENTRYGo-to-DACH LinkedInYour team sells in English into a German-speaking market.Investmentfrom €4,900

For companies entering Germany, Austria or Switzerland: a German company page and sales profiles, a look at DACH competitors, and an outbound sprint in German.

Included scope

  • German company page and profiles
  • DACH competitors on LinkedIn, Meta and Google
  • Outbound sprint in German
  • Handoff to your sales team
Timeline
6 weeks
Cadence
Weekly check-in in English or German
Access required
Sales Navigator licence, company page access, product material
Client responsibility
One person decides on pricing and positioning for DACH.
Excluded
No legal advice, no full website translation.
Verification
German profiles live, more than 100 DACH contacts reached, replies reviewed by segment.

Start without a sales call

See it first, then decide.

Send the link to your profile. Within three working days you get three concrete changes back.